Public Relations Writing and Media Techniques Author: Dennis L. Wilcox Nov-2013

Public Relations Writing and Media TechniquesDescriptions du Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through tra…

Détails sur le Public Relations Writing and Media Techniques

  • Broché
  • Editeur : Pearson Education Limited (1 novembre 2013)
  • Langue : Anglais
  • ASIN: B00LKL0NKA
Public Relations Writing and Media Techniques Author: Dennis L. Wilcox Nov-2013 | PDF Livres Libre | 4.5